Skip to content
What are THC Seltzers? Everything Craft Beverage Makers Should Know About Cannabis-Infused Beverages
Table of Contents
- Key Takeaways
- Frequently Asked Questions
- Why THC Seltzers Are Taking Off
- How to Board the Bubbly Train
- Why Choose Fierce Fruit Purees?
- Launch Your THC-Infused Line With Fierce Fruit Purees
Key Takeaways
- Alcohol consumption among adults under the age of 35 has declined 10% over the past two decades.
- THC seltzers are rising in popularity among health-minded people, younger adults, recreational and medicinal cannabis users, social media influencers, non-smokers and drinkers, and more.
- Check state laws where you plan to produce and distribute your drinks.
- Fierce Fruit’s 100% natural fruit purees provide an easy and economical way to flavor and sweeten THC seltzers.
Hard seltzer has already made a huge splash in the alcohol industry. Recently, THC seltzers have started generating a major buzz in the multi-billion-dollar cannabis industry. Now is the time to join the movement!
420-friendly consumers are loving the convenient portability, refreshing taste, and, of course, the mind-massaging effects of cannabis-infused beverages. They’re perfect social drinks for health-minded folks and alcohol abstainers, too.
We’re fizzing with excitement about THC seltzers, and you should be, too! Here’s everything you need to know about this bubbly beverage boom.
Frequently Asked Questions
What are THC seltzers?
THC seltzers are just like regular fruit seltzers, but they’re infused with delta-9 tetrahydrocannabinol, the compound that causes cannabis’s uplifting effects.
What is the legal status of THC-infused drinks?
As of June 2025, products that contain less than 0.3% delta-9 THC by dry weight are legal at the federal level, according to the 2018 Farm Bill. State laws and regulations vary widely.
Can I make CBD-infused seltzers?
Yes, cannabis-infused beverages don’t necessarily have to use THC. Many consumers prefer the mild effects of CBD (cannabidiol). Offering both is a great way to target a larger demographic, and full-spectrum products with both types of cannabinoids are super popular.
Why THC Seltzers Are Taking Off
- Health-Minded Consumers: A big reason why so many people are gravitating toward THC-infused drinks comes down to a declining interest in alcohol. Of course, alcohol isn’t going anywhere anytime soon, but many health-conscious and sober-curious people are looking for a way to unwind or party without the hangover.
- The Younger Generation: Younger adults are drinking less these days. A Gallup survey showed that 62% of adults under 35 drink, a significant fall from 72% two decades ago.
- Cannabis Enthusiasts: Cannabis-infused beverages are a natural fit for the cannabis community, which is famously known for experimenting with different strains, dosing with all sorts of devices, and enjoying THC in a wide range of forms, from flower and concentrates to edibles and tinctures to vapes and inhalers.
- Medicinal Users: Not all cannabis users want to light up or consume extra calories. Being able to open the fridge and crack a refreshing seltzer allows for discreet, hassle-free dosing.
- Social Media: What are THC seltzers often called on social media? Gardening drinks! Tons of influencers and their followers have jumped on the trend, and those numbers are rising fast.
- Edible Enjoyers: Cannabis-infused beverages are drinkable edibles! The classic brownie has become a cultural staple, and today’s cannabis enthusiasts are spoiled with everything from lollipops and gummies to butters and popcorn. Drinks are the obvious next step!
- Non-Smokers: These drinks provide an odorless, flame-free way to unwind and let the good times roll.
- Recreational Adventurers: From days spent sunbathing at the beach to weekend camping trips in the forest, THC seltzers are a special treat that add a celebratory element to the occasion.
How to Board the Bubbly Train
If you’re already making craft beverages, you’re in a perfect position to take advantage of the rapidly growing interest in cannabis-infused beverages. Just make sure to thoroughly research and follow your state’s laws, as well as laws where you plan to distribute.
Just like beer, kombucha, cider, or wine, crafting a winning recipe is the key to standing out from the competition. Fortunately, you’re in the right place! Our aseptic fruit puree is a game-changer, making it possible to give your seltzers real, authentic fruit flavor and just the right amount of sweetness without the high cost and hassle of using fresh fruit.
THC seltzers are essentially just water with bubbles, flavor, and THC. Producing cannabis-infused beverages is surprisingly easy (especially if you already have drink-making infrastructure in place), and you don’t need to grow or buy cannabis.
THC distillate is a highly concentrated cannabis extract that can be added to drinks with ease. You’ll just need to make it water-soluble. Liposomal encapsulation and nanoemulsion are popular methods.
Why Choose Fierce Fruit Purees?
Our fruit puree for drinks checks all the boxes! We only use real, sun-ripened fruits picked in their prime to ensure the boldest, biggest flavors. From exotic tropical fruit puree, like mango puree and passion fruit puree, to classic berry puree, like strawberry puree and blueberry puree, we have a huge variety of commercial fruit puree options for your seltzer flavors.
Not only will your cannabis-infused beverages have the best taste, but you can count on us to keep your shelves stocked with bulk fruit puree. We can create a custom fruit contract that works like a hops contract. Just let us know what you need and when you need it, and we’ll take care of you. Our purees have consistent quality from batch to batch so your drinks will, too.
We also have a fantastic wholesale program for bulk buyers who need dependable fruit puree suppliers. Benefits include free samples, no minimum orders, and even tax-free orders for registered breweries. Sign up today!
Launch Your THC Line With Fierce Fruit Purees
What are THC seltzers able to do for your brand? Adding cannabis-infused beverages to your product menu is a powerful way to reach a huge (and growing) demographic that includes current customers and brand new fans. As long as you’re able to overcome any local legal hurdles, getting up and running is relatively easy and economical, and the ROI can be huge.
Questions? Get in touch. Shop real fruit puree now, and join the bubble boom!
Featured Products
Andean Blackberry
Sweet, tart, potent
2- Regular price
- from $26.95
- Unit price
- per
Passion Fruit
Tropical, tart, floral
10- Regular price
- from $26.99
- Unit price
- per
